How to transform and upgrade LED lighting with the help of "Internet +"?

Time:2018-08-02 Views:992

"Internet +" has swept the country since premier li keqiang proposed it in his government work report.For a while, the city was full of "Internet +".What are the opportunities for the lighting industry?How to achieve transformation and upgrading by relying on the national development strategy of "Internet +"?Become current illume industry the most important lesson.

Do not follow the trend of clear positioning from the first

"Internet +" is a trend and development strategy proposed at the national level. However, if you blindly enter the Internet, you can‘t rely on the wind and force. Instead, you will find yourself in the gutter.Now lighting industry first is to judge who is the survival value of the industry, the Internet can not save the life of waste enterprises, only to let them die faster.What is a valuable business?There is value in having technology, manufacturing capability, brand, channel and team, and there is some value in thinking about the Internet.

"The Internet is a tool, a way of thinking," said wu zhengzhe, general manager of guangdong boao corporation. "it will restructure the logical order of industrial operation.

For whom do I exist?How can I exist for whom?Where are my strengths and weaknesses compared to the same competitors?Is the potential market for such positioning sufficient to support my sustainable development?Under this positioning, what can I do with the Internet to increase my competitiveness?Do the people I serve also accept Internet services?Break away from above premise, for Internet and Internet, compare pull.

Wu is so analytical.

The lighting industry should actively discover and take advantage of the advantages of the Internet to get ahead of other big competitors and increase the opportunity of its own enterprise growth and even surpass the big competitors.By grasping the concept of "Internet +", we can‘t ignore network marketing. Enterprises have accurate positioning, especially precise positioning of mobile Internet marketing, so as to find target customers, realize the transformation of online customers into offline customers, establish websites with transaction ability and marketing ability, and meanwhile establish a perfect operation team.Through network marketing, the brand degree will be improved, and the brand will have a certain impact in the industry, leading the development of the industry.

Light for lighting chairman zhou sandalyu said.

At present, LED e-commerce enterprises do not consider consumers, so far, no successful case of O2O has been seen.How to find a better way to sell?In my opinion, China‘s lighting enterprises are too broad in scope, too distracted and serious in following suit, which makes them unable to become the leading brand in the industry.In this case, I think it is the key to find the right market segment. The traditional thinking should be changed and the cooperation with new channels should be strengthened.As for the localization of overseas enterprises, I think the first step is to deeply consider local strategic requirements and meet local human and needs.

Peng ruirong, head of China‘s peng resources technology international, added.

Turn to the Internet

To turn to the "Internet +" channel, it is important to master the Internet thinking.

"Today, people may think that the transition to the Internet is just e-commerce," lei said.You either put your product on the Internet or you are an Internet company.

Yao huaiju, chairman of zhuhai tao broadcast flat lighting co., LTD., said: the Internet is a tool, a super tool with huge functions. With the progress of technology and the continuous breakthrough of human understanding, the Internet is also rising infinitely.For the lighting industry, the Internet can play a great role, and the size of the role depends on the lighting products and lighting industry to their own transformation, so that they can connect with the Internet, not good, not good, good docking, good effect.Therefore, the effectiveness of the lighting industry in using the Internet depends on the transformation of the lighting industry itself, rather than the Internet. Lighting companies can thoroughly study the Internet before making good use of it.

"The Internet represents the future, and the O2O represents the future," said liu kefeng, vice President of jiawei stock and vice President of pinshang lighting.Lighting enterprises can join hands with excellent Internet e-commerce platforms, online, and develop the Internet thinking to the extreme from the professional perspective of Internet enterprises, and do a good job in online sales.Offline, activate the physical resources owned by the enterprise, improve the competitiveness of the enterprise and make the user experience perfect.